WE ARE Latinoamerica


In the last five years, young people from all over South America have embraced electronic music and its culture in the millions. From Argentina to Mexico, Colombia, Ecuador, Chile and, of course, Brazil, electronic music has grown and today is the style that more than 100 million millennials of the region want to hear! To celebrate this and to encourage an ecosystem approach, the BRMC will present a series of panels with regional experts that examine the current realities of the scene and question how the creative communities of the region can collaborate to make Latin America the true federation of electronic nations!



Trending Topics


Knowing trends is not just an option but a must for the great professionals in any creative market. So it is best to keep your eyes and ears wide open to recurring topics in today’s world. Issues of gender, sexuality and politics are in the spotlight; influencers and personalities of the digital world are the main focus of attention and investment. On the other hand, genuine cultural drives have changed the market landscape and broken borders in music. Here is the space to discuss initiatives, movements and people that have shaped the world we live in.




Show Business


Despite being the culmination of the public, each artistic presentation (whether a show or DJset) is only the end product of a rich production chain, composed of competent professionals from diverse areas of entertainment, including clubs, parties and renowned festivals. Many of these practitioners have learned in practice and are counting on market years, while others are beginning brilliant careers: the common ground between them lies in the immense difficulties the system imposes to carry out lifelong experiences. But the show has to continue!

Art in sound

Because every cultural scene is based on art; in the need of expression. From the suburbs of Chicago, Detroit and Berlin to Rio’s hills, through the indigenous communities or chaotic Latin American cities. Far beyond the market, music and entertainment are living examples of culture, breathing and gravitating around the most varied themes, arising and transforming the people who engage with them. It’s time to get to know successful cases and personalities in this scene, which already hold a captive place in the history of electronic music.

Future forum

Innovation and futurism, from disruptive entrepreneurship to virtual reality. Technology plays an important role in most people’s lives, acting as a facilitator for many and as a source of creative inspiration for others. To help our participants understand all this, and also to see some sense of what will be introduced in the next decade, the BRMC has created the Future Forum, a place where the best new ideas in production, music, technology and innovation are at the center.



Professionals from the Brazilian advertising industry are invited to talk about how the brand / artist relationships are evolving and to offer examples of advertising campaigns that included contributions from the artist and the brand. The guests will also offer advice to the artists, talking about how they can become relevant and attractive to brands and their campaigns.


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