The Rio Music Conference was born in 2009, initially intended to be a conference with workshops and a 7-day business fair at Marina da Glória, an iconic event venue in Rio de Janeiro. Dozens of booths of Brazilian brands occupied the Marina shed in the middle of Rio summer: a mixture of business and leisure that stimulates the Brazilian’s palate. To end, parties with DJs like David Guetta, Pete Tong, Sven Väth, Armin van Buuren, Erick Morillo and Gui Boratto. The lecture series debated topics such as “Digital Revolution: from the fall of vinyl to the rise of MP3” and a DJ workshop with DJ Marky.2009
In 2010, after the success of the first edition, the RMC began to seek space for electronic music in the midst of the Carioca Carnival, dividing itself into “The Conference” and “The Music”. The attractions were again heavyweight: Erick Morillo, Steve Angello, Luciano, Sharam, Loco Dice, Tocadisco and Armin van Buuren completed the international team, and Armin, that year DJ # 1 in the world, also participated in an exclusive chat. In 2010, the RMC presented one of the largest scratching tournaments in the world, the DMC.
In 2011 the RMC takes on the task of transforming Rio de Janeiro into the capital of electronic music during the Carnival period, joining the 4×4 beat to the biggest party on the planet. The largest gathering of the music industry in the Southern Hemisphere received 25,000 people. The trade show traded R $ 20 million in two days. The conferences attracted a total of five thousand people. The curatorship also jumped, presenting two stages. DJs such as Booka Shade, Trentemoller, Dave Clarke, Kaskade, Axwell, Fatboy Slim and PDO split the booths with Brazilians of the caliber of Marky b2b Murphy, Kings of Swingers (Renato Ratier and Mau Mau), Meme, Gui Boratto, Ask2Quit and Wehbba. It also begins Road Shows encouraging urban centers to connect with the brand: Belo Horizonte, Curitiba, Florianópolis, Fortaleza, Ribeirão Preto and São Paulo.2011
Com duração de doze dias entre conferência e apresentações musicais, o RMC 2012 leva à Marina da Glória mais de 60 atrações musicais em 7 noites de festa. É lançado o primeiro Anuário RMC, veículo de credibilidade ímpar no setor, que compila entrevistas, informações e dados do mercado que coloca como um dos destaques a “invasão” dos festivais, DJs e marcas gringas no Brasil. Também em 2012 tem início o Prêmio RMC com 16 categorias. Os vencedores são eleitos por um seleto grupo de Embaixadores, que são membros do mercado espalhados pelo Brasil.2012
In 2013 the RMC is so big that it decides to separate “The Conference” and The Music “: the conference is now held at the Hotel Pestana in Copacabana, before Carnival, and the parties remain in Marina da Glória, during the Carnival. From this year on, the conference also calls for the representation of the live entertainment sector, as well as electronic music – there are more international guests for business rounds and Club Week begins, inviting Rio’s establishments to present a program focused on the electronic music to attract participants’ attention. RMC also presents regional editions in places like São Paulo, Curitiba and Manaus.2013
The consolidated event, which is recognized by Rio de Janeiro’s public authorities, is a showcase for more than 13 Brazilian cities and features one of the biggest electronic music festivals Carioca Carnival ever seen, with Fatboy Slim, Marco Carola, Steve Aoki, Armin van Buuren , as well as renowned Brazilians. The first meeting of the AFEM (Association for Electronic Music) in the Southern Hemisphere will take place at the conference, and the event beats record of international guests. The numbers impress: more than 30 clubs participated in Club Week, with 150 parties and 600 musical attractions. Among the regional editions, São Paulo stands out receiving international guests and panels with in-depth content on Latin American issues. In 2014, following the start of the conference, the Boiler Room Live from RMC took place, right from the Vidigal hill.2014
Em 2015 a conferência dá passos maiores rumo à sua responsabilidade para com a comunidade, inaugurando o programa RMC Colab, que leva música eletrônica para instituições periféricas do Rio de Janeiro. Na conferência destacam-se convidados internacionais de marcas mundiais importantes, além de Peter Hook, ex-New Order e Joy Division. O ano marcou a chegada da EDM ao ápice, levando mais de 40 mil pessoas à Marina da Glória durante o Carnaval no Rio Music Carnival para curtir atrações como Tiêsto, Afrojack, Dimitri Vegas & Like Mike e Life in Color – ao todo foram 14 dias de evento no Rio. As edições regionais em Curitiba e São Paulo tiveram recorde de público (700 e 900 participantes, respectivamente) mostrando a força que o cone Sudeste-Sul possui no cenário.2015
Already officially divided in Carnival (Rio Music Carnival) festival and conference (Rio Music Conference), the meeting of professionals, panels and business round is upgraded and moved to Porto Maravilha, Rio de Janeiro, changing the venue to the MAR (Museum of Art of Rio) and Museum of Tomorrow. The event beat public record: 1500 people in three days and more than 100 activities. It is worth highlighting this year a huge appreciation of the artists and national rhythms, between Yearbook, Prize, guests and headliners the feeling is that the DJ and national producer, after years and now with a much bigger market at their disposal, was ready to to tread new paths in Brazil and in the world. The regional editions have also been upgraded: Curitiba became RMC Brasil, and São Paulo RMC Latin America, attracting a record number of participants and guests.2016
Renowned representative of the electronic music market in the creative economy, Rio Music Conference presents an impeccable 9th Edition in Rio de Janeiro, just before Carnival – as usual. The deepening of the themes, the curatorship, the growth of the Prize and the coverage of the Yearbook themes were perceived by the public, who was more mature than ever and ready to absorb more of the conference than just knowledge: never so many businesses were made. The industry renews itself, raises and asks for more – and the conference response was an impressive novelty. In 2017 the RMC becomes BRMC (Brazil Music Conference) and departs for a new house that had already received its praised Latin American editions, the Unibes Cultural in the street Oscar Freire, São Paulo. The story from now on is you who does …2017
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